Resume

Deb Levy Writes Founder/Owner

Apply expertise gained from decades at the helm of marketing and communications departments to craft content for brands, organizations and individuals; write all manners of copy (website, articles, emails, speeches, social media, collateral, reports, profiles) that connects and inspires; provide consultation and thought leadership to those seeking strategic communications solutions across industries and causes; support high school students through the college application process by helping them identify their own unique story, develop a narrative structure, craft a compelling personal statement, and ultimately gain writing skills that will carry them into adulthood

Ovarian Cancer Research Alliance. Vice President, Marketing + Communications

Led department of the world’s largest ovarian cancer charity in all functions of marketing and communications (social media, website, email, direct mail, press, collateral, videos); guided complete refresh of the website (1350+ pages); oversaw massive gains in key marketing metrics (320% growth in SEO impressions, 11% rise in average Google page ranking, 266% growth in monthly website traffic, 20% growth in social media audience); ideated and executed outreach campaigns in coordination with development, advocacy and programming departments; guided strategy and creation of risk awareness/prevention campaign that generated 4.6B media impressions and drew 43.5K unique visits to website; created mission-driven content to raise awareness, generate support and increase participation in programs (scientific articles, community profiles, blog posts, social campaigns, emails, video scripts, marketing collateral); developed and instituted editorial calendar for daily communication across all channels and platforms; created and wrote monthly newsletter with open/click through rates that exceeded industry standards

Seeds of Peace Director of Communications

Oversaw all communication functions for an international leadership development organization; served on the management team; managed department of four, plus consultants; led strategy for digital content (grew social media following by 160%; launched iTunes New & Noteworthy podcast, developed organizational blog); served as point person for the media and led press strategy; mentored change makers from around the world; provided creative direction for all marketing materials; wrote blogs, newsletters, videos, collateral; raised awareness and visibility of mission, alumni, and programs

ExpandED Schools Communications + Marketing Director

Led all communication and marketing efforts for an education nonprofit; served on the leadership team; managed staff responsible for digital and social media; provided creative direction and brand stewardship for all marketing materials; wrote/edited reports, blogs, policy briefs, newsletters; ideated fundraising and awareness-raising campaigns; managed events (run of show, volunteer roles, decor/set up, sponsorship, promotion materials); led public relations efforts; managed internal/external communications; successfully led rebranding effort and website overhaul

CarrotNewYork Creative Director

Oversaw development of education and outreach programs; managed team of developers, designers, illustrators, and writers in the creation and production of digital games, websites, curriculum, videos, posters, newsletters, blogs, and songs; provided strategic insight to clients ranging from government agencies (USDA-FNS/APHIS; FEMA; FDIC) to corporations (Colgate-Palmolive) interested in social responsibility marketing; partnered with new business development

Consultant Creative Specialist

Provided marketing, branding, and creative consultation to agencies, small businesses, and nonprofits; shepherded projects from initial strategic development through production; wrote, edited, and/or designed promotional materials; developed and wrote blog series for Care.com; frequent contributor to online magazines; wrote and published narrative non-fiction book (Bury the Hot)

Ogilvy & Mather Partner/Associate Creative Director

Oversaw creative development for $75 million account (Dove); managed six creative teams; partnered with account and research groups to develop brand strategy; led client presentations; created TV and print campaigns (Cotton Incorporated, Maxwell House, Dove, The Breast Cancer Research Foundation)

EDUCATION

The University of Texas at Austin

BA, Plan II (honors liberal arts program; creative advertising minor)